Making every contact count in Cheshire & Merseyside
A new campaign that supports positive health and wellbeing choices for people in Cheshire and Merseyside (C&M) is kicking off this month. The campaign is called Making Every Contact Count (MECC) and its goal is to create positive behavioural change on a large scale.
Every week there are millions of interactions between the public and healthcare workers - one million every 36 hours, in fact.
By giving workforce colleagues across the region consistent, simple messages they can use those conversations to point the public towards services that help improve their health and wellbeing.
Those conversations don’t need to be long. A chat as brief as thirty seconds could be all it takes to help signpost people towards better decisions about their lifestyle.
The main preventable illnesses we want to target are caused by smoking, alcohol, lack of exercise and poor mental wellbeing. 36% of adults don’t get the recommended amount of exercise each week, and the NHS spends £17.9bn a year on illnesses caused by smoking, weight and alcohol.
With MECC, this will hopefully change for the better. Many organisations now have a dedicated MECC lead who will be taking MECC forward and making sure everyone has access to the right information and resources.
Until then, you can keep an eye on the MECC Moments website www.mecc-moments.co.uk for more information and where you can join the C&M network of professionals. Please do help spread the word through your own networks. This could be as simple as word of mouth – short chats is at the heart of the campaign after all. But if you’re on social media, feel free to start using the hashtags #MECCMoments too.
Champs Public Health Collaborative, led by the Directors of Public Health across C&M, is working with the Partnership and others to upscale and embed MECC across the region following a successful bid to the C&M Local Workforce Action Board. MECC is a priority for the Partnership and the MECC Board is co-chaired by Dave Sweeney, Executive Implementation Lead of the Partnership and Dr Charlotte Simpson, Health Care Public Health Consultant at Public Health England.